What comes to mind when you think about the word “success?” Money? Status? Happiness? That’s what most people would say, sure. And how do you get there? Hard work? Knowledge? Experience? Dedication? Sure. But when it comes to being a successful female entrepreneur, the path to success might look a little different.
According to research, attitude is a key factor in the success of female entrepreneurs. Having a high level of self-confidence, positive outlook, certain risk tolerance, and acceptance of failure can be more important than skills, knowledge, or education.
So, what does a rock star attitude look like?
To run a successful business, women must possess the self-confidence to handle whatever comes their way. These female entrepreneurs see gender as an equal playing field, neither perceiving women to be the “weaker sex” or assuming success based on their biology. Instead, successful female entrepreneurs possess the confidence to stick their necks out and leave the safety of their comfort zones.
Being positive is a skill that successful females must possess. Having a positive attitude is a conscious choice, so when negativity creeps in, successful women stop them in their tracks and replace them with positivity. These women also tend to surround themselves with like-minded women (and men) who provide encouragement and inspiration. Positivity allows successful female entrepreneurs to see and leverage the potential that lies within themselves.
Risk-taking is another contributing factor to being a successful female entrepreneur. Entrepreneurship, by definition, is risky. Women, however, tend to be less risk-tolerant than their male counterparts. On the flip side, women tend to be more detail-oriented and aware of cues that would indicate risk. Prior to establishing their businesses, women do their best to ensure they have the proper social support in place to cheer them on when times are good, but will also offer resilience when times get rough. Balancing calculated risk-taking with careful planning can set women up for success like they’ve never dreamed.
Even though successful female entrepreneurs may calculate risk tolerance differently, they are still prepared to fail. Establishing a business can be risky, but the reward is worth the risk. These women know that, in order to be successful, they need to embrace failure as part of the path to success.
For female entrepreneurs, having the right attitude is the key to success. Attitude becomes a matter of overcoming odds, defying expectations, and creating opportunities to succeed.
Is your attitude conducive to entrepreneurship? Or are you holding yourself back with self-doubt, limiting beliefs, self-sabotage and an inner critic you can’t seem to silence? I see powerful and potent women struggle with these and other factors that keep them stuck in place, unable to move forward and achieve the success they are so capable of. Well, it’s time to get UNSTUCK, friends!
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